When Maggi was not considered safe, there were speculation about which brand will be coming up with a competition in the market. There were advertisements from various noodle makers like Sunfeast’s Yippee noodles, Top Ramen and other brands. But no one ever thought that there is going to be one from Baba Ramdev.
Yes, you heard it right, there is a news that Baba Ramdev is soon launching a new range of ‘instant noodles’ which he claims is free from lead and MSG. Its been said that the market loss that has been caused by Maggi will soon be taken over by the product from Patanjali Noodles.
Nestle’ Maggi noodles, which were market leaders in the category, had to be taken off the shelves after the Food Safety and Standards Authority of India (FSSAI) found excess lead and taste enhancer MSG despite ‘No MSG’ labeling. These findings were later challenged by the company before the Bombay High Court, which quashed those orders and ordered fresh tests. Nestle is looking to relaunch the product by December.
It’s just gets better and better. Its not only the noodles that is the talk of the new item from Patanjali that is on the news, it is been launched with a catchy phrase also “Jhat pat pakao, aur befikr khao“, which has been in a way re-phrased with what Maggi used as its tag line “two minutes noodles”, “taste bhi, health bhi”. Baba Ramdev also said, that this product will have no added MSG (Mono Sodium Glutamate) and lead.
He also said, that the “taste maker” will be replaced with “health maker”.
“We will launch Patanjali noodles on October 15. It will be made from whole wheat flour (atta), not like noodles of other companies which are made up of maida and has only 10 per cent atta,” Baba Ramdev said at a press conference.
“Our noodles will be available at Rs. 15, whereas other used to sell it for Rs. 25,” he added. He further said, “Patanjali noodles will use rice-bran oil and not cheap and inferior palm oil as used by others.”
“We are working on the principles of Swadeshi, where we work for the betterment and health of the country,” he said.
The yoga guru also said that he has no issues with the functioning of FSSAI and is open to any scrutiny of his products.