Advertisements are the first and the main ingredient for any brand to sell their product. Over a period of time, its been observed that for an ad to work, it should belong to three major categories:
- Emotional/Family Emotions/Love Birds
- Absolutely Ridiculous/Non Sense
Keeping up with this scenario, the cement giant in India, Ambuja Cement has come up with an extremely creative, innovative and the funniest ads of all time featuring the Indian Wrestling sensation THE GREAT KHALI.
What Ambuja cement kept in mind was to use the strengths of The Great Khali to make this ad work and now, it is working in favor of the company.
The Most Funniest, Creative and Innovative Ads of the Year
“Ghar ek swarg hota hai… jaise chahe raho, jiiyo. Lekin mere saath aisa nahi tha,” says Dalip Singh Rana, best known as ‘The Great Khali’ in a video.
In the ad, its been shown with great humor that Khali, who is always known for his strengths is so pissed off with the fact that there is nothing with respect to building material that can hold when it is about his power and strength. Wherever he sits, the thing breaks, if he touches the walls, there is a crack, if he leans towards the wall, it breaks. And then the miracle happens, and there we see Ambuja Cement solving the problem for The Great Khali.
We would say, that is already getting viral on the social media and this is one of the best Ads ever with so much thinking, innovation and a lot of humor in it that will make you laugh like a child.
The acting skills of The Great Khali have also been explored, and the way he touches the wall and gets frustrated with nothing working for him, the way he walks in the ad, the way he rebounds when he strikes the wall is so so funny.
Just check out the way he dances in the end, the smile and the way he shows all of his frustration when nothing is working for him and then when he sees the ad for Ambuja cement, the happiness that he shows is amazing.
What a concept this has been, this is one of those concepts and ads like Center Fresh, which won the best ads award in its own year.
The Great Khali, original name Dalip Singh Rana is an Indian semi-retired professional wrestler, actor and powerlifter, best known for his time with WWE.